1. Introduction
Alder Holdings, LLC ("Alder Security," "we," "us," or "our") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.
By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services.
2. Information We Collect
Information You Provide
We may collect the following information when you fill out a form, request a quote, or contact us:
- Full name
- Email address
- Phone number
- Mailing address and zip code
- Information about your home security needs
Information Collected Automatically
When you access our website, we may automatically collect:
- IP address and browser type
- Device information and operating system
- Pages visited and time spent on our site
- Referring URL and search terms
- Cookies, web beacons, and similar tracking technologies
3. How We Use Your Information
We use the information we collect to:
- Respond to your quote requests and inquiries
- Provide, maintain, and improve our security products and services
- Process transactions and send related information
- Send you service-related communications (appointment reminders, installation updates, account notifications)
- Send promotional communications if you have opted in (you may opt out at any time)
- Monitor and analyze usage trends to improve our website
- Detect, prevent, and address fraud or technical issues
4. SMS/Text Messaging
If you opt in to receive text messages from Alder Security, we may send you:
- Responses to your quote requests
- Appointment reminders and installation scheduling updates
- Account and service notifications
- Promotional offers and discounts (only if you separately consent to marketing messages)
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile information may only be shared with service providers who assist us in delivering the messages you have requested (e.g., SMS platform providers), and only for that purpose.
You may opt out of text messages at any time by replying STOP to any message. See our SMS Terms & Conditions for full details.
5. How We Share Your Information
We do not sell your personal information. We may share your information only in the following circumstances:
- Service Providers: With trusted third-party vendors who perform services on our behalf (e.g., payment processing, SMS delivery, customer support). These providers are contractually obligated to protect your information and may only use it to provide services to us.
- Legal Requirements: When required by law, regulation, legal process, or enforceable governmental request.
- Safety: To protect the rights, property, or safety of Alder Security, our customers, or the public.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
6. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to enhance your experience on our website. You can control cookie settings through your browser. Disabling cookies may affect the functionality of our website.
We may use third-party analytics services (such as Google Analytics) to help us understand website usage. These services may collect information about your use of our website and report trends without identifying individual visitors.
7. Data Security
We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Data Retention
We retain your personal information for as long as your account is active, as needed to provide you with our services, or as required by law. When your information is no longer needed, we will securely delete or anonymize it.
9. Your Rights and Choices
You have the right to:
- Access, correct, or delete your personal information
- Opt out of promotional emails by clicking the "unsubscribe" link in any email
- Opt out of text messages by replying STOP
- Request information about what data we have collected about you
To exercise any of these rights, contact us at marketing@alder.com.
10. California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at marketing@alder.com.
11. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will delete that information promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy, please contact us:
Alder Holdings, LLC
Attn: Marketing Department
450 N. 1500 W.
Orem, UT 84057
Email: marketing@alder.com